I just learned of a new fad – “Revenge Saving” – and I like it!

Many people in the late 20’s to early 30’s group are taking on the trend of Revenge Saving due to what they have lived through in the past 5 years. This is a group of young adults that have been supported by people like me while they were in college and then just starting out on their own.
They have their first jobs and apartments and have been spending like mad, then life happened. Now we have this new fad which is described as follows:

Revenge saving marks a shift from the previously popular trend of revenge spending, where individuals splurged on goods and experiences after periods of deprivation, such as during lockdowns. In contrast, revenge saving reflects a proactive approach to financial security, where individuals focus on building their savings as a response to economic anxiety and uncertainty. *

Fads come and go; this is one fad that I hope stays around for a long time.

*CNBChttps://www.cnbc.com/2025/07/08/how-to-get-started-with-revenge-savings.html?msockid=17884cad07a56442270a5aa706d4656d

Disclosures:http://www.hechteffect.net/?page_id=31