There is a new online investment firm for women only. The creator of the site names 3 keys reasons she started the site and I do not agree with her reasoning. Here are her points:
“Women are too scared of the stock market”.
I have a number of female clients that have no fear of investing in stocks. They ask thoughtful questions, invest in companies where they spend money, and pay attention to many factors that affect the stock market.
“Women don’t have enough confidence in themselves”.
The comment for this point is the women need to know everything about a company before investing in it and that they hesitate when investing. I thought that was called due diligence? Doing your homework is not a bad thing in my book.
“Women let their partners (often men) control their money”.
I have heard the opposite many times also. I do have a number of female clients that have little interest in their investments; this is not completely a gender issue.

I feel that these points marginalize women vs. providing more confidence. A woman centered investment firm is fine, but just do it for better reasons than those presented.

disclosures:http://www.hechteffect.net/?page_id=31